Privacy Policy

Effective Date: March 24, 2025

Matilda LLC ("Matilda," "we," "our," or "us") operates the website matildaparkcity.com. This Privacy Policy describes how we collect, use, and protect your information when you visit our website or interact with us online.

1. Business Information

Business Name: Matilda LLC
Address: 1600 Snow Creek Drive, Park City, UT 84060
Website: matildaparkcity.com
Our services are provided exclusively in the United States.

2. Information We Collect

We collect the following types of information through our website:

  • Voluntarily Submitted Information: When you sign up for our newsletter or submit a contact or private event form, you may provide your name, email address, and other relevant information.
  • Automatically Collected Data: We collect basic site data such as page views and device/browser information using Squarespace’s built-in analytics.
  • Behavioral Data: Through tools like Google Analytics and Meta Pixel, we collect anonymous behavioral data such as button clicks (e.g., reservations, gift cards, phone calls), form submissions, and referral sources.

3. How We Use Your Information

We use the data we collect for the following purposes:

  • To improve website functionality and user experience
  • To track key user actions (e.g., reservations, email signups, private event inquiries)
  • To measure advertising performance and improve campaign effectiveness
  • To communicate with you if you subscribe to our newsletter

4. Analytics and Advertising

We use the following third-party services:

Google Analytics 4

  • Google Signals is enabled, allowing us to access aggregated data such as cross-device reports and interests/demographics.
  • We have linked GA4 to Google Ads to optimize campaigns based on conversion events.
  • No personally identifiable information (such as names or email addresses) is shared with Google Analytics.

Meta Pixel (Facebook/Instagram)

  • We use Meta’s standard tracking to measure ad performance and optimize delivery.
  • This may include anonymous actions like visiting a page or clicking a link.
  • No enhanced matching (name/email) is enabled at this time.

Squarespace Analytics

  • We rely on Squarespace’s built-in analytics for general web traffic data such as visits, page views, and traffic sources.

Cross-Domain Tracking

  • Matilda uses a subdomain (order.matildaparkcity.com) hosted by Square for online ordering.
  • Cross-domain tracking is enabled between our main site and the ordering subdomain to ensure accurate attribution of user actions.

5. Contact

If you have any questions about this Privacy Policy or our data practices, you can contact us at gday@matildaparkcity.com.